About The Author

Price Pritchett, Chairman and CEO of PRITCHETT, LP, is uniquely qualified to write about how powerfully mindset can influence performance. He holds a Ph.D. in psychology, and has spent 30 years consulting to top management in Fortune 500 companies, governmental organizations, and not-for-profits. His consulting has taken him to Europe, Asia, and throughout the Americas. His Dallas-based consulting and training firm has offices in 14 different countries.

Since writing his doctoral dissertation on personal motivation and self-directed change, he has authored two hardbacks and 24 handbooks, with over 20 million copies in print worldwide. Pritchett?s leading-edge work in merger integration, corporate culture, process, and change management has been referenced in most of the major business journals and newspapers. He?s a highly regarded keynote speaker at major conferences, and has been interviewed on CNN, CNBC, plus other major television networks.